Friday, 20 June 2014

Save the Children's 7% project to prevent child injury

The Road Safety Fund is seeking private sector donors to support a major new campaign, led by Save the Children and the AIP Foundation, to protect children on Thailand’s roads.
Traffic accidents kill more than 7 children a day in Thailand, injuring or disabling almost 200. Wearing a motorcycle crash helmet can significantly reduce the risk but just 7% of the 18 million children that travel as passengers on the back of an adult’s motorcycle do so.
Save the Children and the Asia Injury Prevention Foundation (AIPF), together with other global and regional experts in children and road safety, have started the 7% project; a nation-wide campaign to increase helmet use and save lives, with initial funding support from the FIA Foundation.
Working together with teachers, parents and children, in its first year the campaign aims to create an integrated grassroots offline and online community to mobilise schools to feature motorcycle helmets as a permanent part of the school uniform.
As the campaign matures, the 7% project aims to expand beyond schools to include all destinations in a child’s daily commute. Bringing on board government agencies, corporate partners and media together with the strong offline and online movement, the campaign will work to ensure that all children will be wearing helmets every time they travel as a passenger on a motorcycle.The first phase is a competition to design a logo and slogan for the awareness campaign.
Additional private sector donors are sought to support this important initiative.