Thursday, 3 October 2013

Road Safety at UN's MY World

A road safety film featuring a Road Safety Fund-supported project in Tanzania has been selected for the MY World exhibition at UNICEF headquarters in New York. MY World is the UN's global survey of public priorities for the post-2015 development agenda. More than one million people have taken part in the survey so far, with education the top priority for respondents. The film (above) will be shown as part of the exhibition, in UNICEF's Danny Kaye Exhibition Center, from September 30th  - November 28th.

Through the Long Short Walk campaign the Road Safety Fund has been promoting the MY World survey, encouraging people to vote for 'better roads and transport' and to write-in 'safer roads' as an additional option. The campaign, in partnership with Make Roads Safe and members of the Mandela family, is highlighted in the film, as is a project supported by the Road Safety Fund and managed by Amend to provide safe routes to school for children living in a district of Dar es Salaam, Tanzania. In the film Kevin Watkins, Executive Director of the Overseas Development Institute, makes the connection between access to education and the need to provide safe routes to school for all children.

Paul Ladd, Senior Adviser on Post-2015 at UNDP,
explains the exhibition to Queen Rania and Gordon Brown
photo copyright: MY World/UNDP
The exhibition at UN headquarters was opened by UNICEF ambassador HM Queen Rania of Jordan and Gordon Brown, UN Special Representative for Education. An awards ceremony for MY World campaigners was later hosted by Zoleka Mandela, a Road Safety Ambassador for the Zenani Mandela Campaign and Make Roads Safe.

Participants at the event included Amina Mohammed, Special Adviser on Post-2015 to the UN Secretary General, Mohammed Yunus, Paul Polman, CEO of Unilever and a member of the UN's High Level Panel on post-2015 and Corinne Wood, Director of the UN Millennium Campaign.

In her speech Zoleka Mandela said: “In memory of my daughter, Zenani Mandela, we campaigned with MY World and spoke with one voice. Across many countries people joined our Long Short Walk campaign and took to the streets. We said, no more young lives taken that can be saved. We can and must confront the biggest killer of young people worldwide: road traffic injury.”  

See below for more photos from the MY World event.

Zoleka Mandela with Mohammed Yunus at UNICEF
Angelique Kidjo, UNICEF Ambassador,
supports the Long Short Walk

Paul Polman, Unilever CEO and post-2015 panellist

Road Safety Fund director Saul Billingsley chats
with UNDP's Paul Ladd at the MY World exhibition

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