Thursday, 3 October 2013

CLEAR get helmets on heads

More than 500 children and their mothers have received motorcycle crash helmets and road safety training in Vietnam through a donation to the Road Safety Fund by CLEAR, a Unilever brand.

Following fundraising activities in support of the Road Safety Fund by the company at Formula One Grand Prix events in Singapore, Malaysia and Abu Dhabi, a 'Helmets on Heads' initiative has been launched in partnership with the AIP Foundation.

CLEAR and AIP Foundation held a helmet handover celebration for the initiative's pilot project in Tu Ky district of Hai Duong province on 1st October. At the ceremony, 1,065 helmets were donated to 505 elementary students, 505 mothers, and 55 teachers from Ky Son and Tai Son primary schools.
These schools were selected for this donation as they are both located on major highway 391. Between 70 and 80 per cent of students travel to and from these school on motorcycles. Traffic in this area is made even more dangerous by proximity to industrial zones; these schools have experienced 12 non-fatal traffic incidents in the past three years. Many parents in this area make less than the average provincial income and cannot afford to buy helmets for themselves and their children.

The helmet handover ceremony included performances by students, parents, and teachers as well as helmet training games, and remarks by the Department of Education and Training. In addition to the provision of quality helmets, the 'Helmets for Heads' initiative held a workshop on September 28 to educate parents and teachers about road traffic laws, child helmet laws, and correct helmet use. Letters asking parents to pledge to always wear helmets and to help their children do the same were sent out to 550 parents of students from both schools. Every letter sent out brought in an agreement from a parent to join the project, to act as a role model and always wear a helmet, to make sure their child always wears a helmet as well. Other awareness raising activities will be conducted throughout the school year to ensure that children, parents, and teachers continue to wear helmets.


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