Thursday, 31 October 2013

In Vietnam, UPS Foundation delivers again


AIP Foundation CEO Mirjam Sidik with Jeff Mclean of UPS
UPS Foundation, a Global Supporter of the Decade of Action, has launched another round of helmet donations in Vietnam, partnering with AIP Foundation. 4000 school children and teachers in Ho Chi Minh City were provided with motorcycle helmets at the kick-off event. The AIP Foundation is combining its 'Helmets for Kids' distribution with a campaign to increase the use of helmets by children who ride on the family motorbike and to promote better helmet quality - counterfeit helmets are a major problem.

"With thousands of drivers throughout Vietnam and the world, road traffic safety is one of our highest priorities," said Jeff Mclean, General Manager of UPS Vietnam. "We are extremely proud to take part in Helmets for Kids by donating helmets and sending out our employees to teach students how to wear their helmets correctly and to be safe on the road."

The NGO, which is also supported by other Road Safety Fund partners including the FIA Foundation and Johnson & Johnson, also recently distributed helmets to children in Bangkok with the support of the UK Embassy to Thailand.

UK Ambassador to Thailand, Mark Kent,
with AIP Foundation President Greig Craft
"We are so pleased to have this opportunity to help try and improve road safety in our surrounding community," said British Ambassador Mark Kent. "In Thailand, there are some 50,000 British residents and over 870,000 British visitors per year. In 2011 alone, there were 68,582 road traffic incidents in Thailand that resulted in 14,033 deaths. These affect Thai nationals, expatriates, and visitors so we all must work together to make Thailand’s roads safer."



Wednesday, 9 October 2013

A safe place to walk

Today is International Walk to School Day and this video, featuring children from across the world, explains why it is so important for every child to have a safe place to walk, and a safe route to school. The film has been produced by our partner Safe Kids Worldwide, which is running pilot projects for 'Safe School Zones' in ten countries with the support of FedEx. By the time you finish watching this short video, another young person will have been killed on a road somewhere in the world...

Thursday, 3 October 2013

CLEAR get helmets on heads

More than 500 children and their mothers have received motorcycle crash helmets and road safety training in Vietnam through a donation to the Road Safety Fund by CLEAR, a Unilever brand.

Following fundraising activities in support of the Road Safety Fund by the company at Formula One Grand Prix events in Singapore, Malaysia and Abu Dhabi, a 'Helmets on Heads' initiative has been launched in partnership with the AIP Foundation.

CLEAR and AIP Foundation held a helmet handover celebration for the initiative's pilot project in Tu Ky district of Hai Duong province on 1st October. At the ceremony, 1,065 helmets were donated to 505 elementary students, 505 mothers, and 55 teachers from Ky Son and Tai Son primary schools.
These schools were selected for this donation as they are both located on major highway 391. Between 70 and 80 per cent of students travel to and from these school on motorcycles. Traffic in this area is made even more dangerous by proximity to industrial zones; these schools have experienced 12 non-fatal traffic incidents in the past three years. Many parents in this area make less than the average provincial income and cannot afford to buy helmets for themselves and their children.

The helmet handover ceremony included performances by students, parents, and teachers as well as helmet training games, and remarks by the Department of Education and Training. In addition to the provision of quality helmets, the 'Helmets for Heads' initiative held a workshop on September 28 to educate parents and teachers about road traffic laws, child helmet laws, and correct helmet use. Letters asking parents to pledge to always wear helmets and to help their children do the same were sent out to 550 parents of students from both schools. Every letter sent out brought in an agreement from a parent to join the project, to act as a role model and always wear a helmet, to make sure their child always wears a helmet as well. Other awareness raising activities will be conducted throughout the school year to ensure that children, parents, and teachers continue to wear helmets.

Road Safety at UN's MY World

A road safety film featuring a Road Safety Fund-supported project in Tanzania has been selected for the MY World exhibition at UNICEF headquarters in New York. MY World is the UN's global survey of public priorities for the post-2015 development agenda. More than one million people have taken part in the survey so far, with education the top priority for respondents. The film (above) will be shown as part of the exhibition, in UNICEF's Danny Kaye Exhibition Center, from September 30th  - November 28th.

Through the Long Short Walk campaign the Road Safety Fund has been promoting the MY World survey, encouraging people to vote for 'better roads and transport' and to write-in 'safer roads' as an additional option. The campaign, in partnership with Make Roads Safe and members of the Mandela family, is highlighted in the film, as is a project supported by the Road Safety Fund and managed by Amend to provide safe routes to school for children living in a district of Dar es Salaam, Tanzania. In the film Kevin Watkins, Executive Director of the Overseas Development Institute, makes the connection between access to education and the need to provide safe routes to school for all children.

Paul Ladd, Senior Adviser on Post-2015 at UNDP,
explains the exhibition to Queen Rania and Gordon Brown
photo copyright: MY World/UNDP
The exhibition at UN headquarters was opened by UNICEF ambassador HM Queen Rania of Jordan and Gordon Brown, UN Special Representative for Education. An awards ceremony for MY World campaigners was later hosted by Zoleka Mandela, a Road Safety Ambassador for the Zenani Mandela Campaign and Make Roads Safe.

Participants at the event included Amina Mohammed, Special Adviser on Post-2015 to the UN Secretary General, Mohammed Yunus, Paul Polman, CEO of Unilever and a member of the UN's High Level Panel on post-2015 and Corinne Wood, Director of the UN Millennium Campaign.

In her speech Zoleka Mandela said: “In memory of my daughter, Zenani Mandela, we campaigned with MY World and spoke with one voice. Across many countries people joined our Long Short Walk campaign and took to the streets. We said, no more young lives taken that can be saved. We can and must confront the biggest killer of young people worldwide: road traffic injury.”  

See below for more photos from the MY World event.

Zoleka Mandela with Mohammed Yunus at UNICEF
Angelique Kidjo, UNICEF Ambassador,
supports the Long Short Walk

Paul Polman, Unilever CEO and post-2015 panellist

Road Safety Fund director Saul Billingsley chats
with UNDP's Paul Ladd at the MY World exhibition