Dedicated follower of fashion? Then you may be interested in the latest version of the belt that EVERYONE should be wearing: a seat belt! To raise awareness of the life-saving qualities of the seat belt - and to raise funds for the Decade of Action for Road Safety - social entrepreneur Ernesto Arguello has launched a colourful seat belt-style belt, the 'Snap2Live' belt.
Launched in partnership with the Inter-American Development Bank (IDB) the Snap2Live initiative was announced by Arguello at the Social Good Summit in New York. He was recently named an IDB Youth Champion for Road Safety and is also an MTV 'Agent of Change'.
|Ernesto Arguello announces his 'Snap2Live' initiative|
"We need more road safety advocates like Ernesto", says Elena Suarez, Chief of the Youth Unit at the IDB. "We are losing too many young people to a preventable cause".
"For me road safety is very personal", says Ernesto Arguello. "Not only did my own grandfather die in a road crash, but car crashes are the number one cause of death for young people around the world. I am honoured to be a Road Safety Champion and I hope my Snap2Live belts will be a highly visible reminder of the importance of safe roads for everyone."
"Ernesto is bringing much needed attention to the fact that over a million people are dying on the world's roads every year and that together we can do something about it", says Bella Dinh-Zarr, Director of Road Safety at the FIA Foundation.
Snap2Live belts are available at www.snap2live.com and other stockists will be announced.