Monday, 23 September 2013

Snap2Live at Social Good


Dedicated follower of fashion? Then you may be interested in the latest version of the belt that EVERYONE should be wearing: a seat belt! To raise awareness of the life-saving qualities of the seat belt - and to raise funds for the Decade of Action for Road Safety - social entrepreneur Ernesto Arguello has launched a colourful seat belt-style belt, the 'Snap2Live' belt.

Launched in partnership with the Inter-American Development Bank (IDB) the Snap2Live initiative was announced by Arguello at the Social Good Summit in New York. He was recently named an IDB Youth Champion for Road Safety and is also an MTV 'Agent of Change'.


Ernesto Arguello announces his 'Snap2Live' initiative
The Snap2Live belts, which come in 10 colours, feature the Decade symbol. Seventy per cent of profits from sales of the belts will come to the Road Safety Fund for use in road safety projects identified in partnership with IDB. For example, the Road Safety Fund, IDB and Sesame Street are currently working together to develop a Safe Schools road safety toolkit in Costa Rica.

"We need more road safety advocates like Ernesto", says Elena Suarez, Chief of the Youth Unit at the IDB. "We are losing too many young people to a preventable cause".

"For me road safety is very personal", says Ernesto Arguello. "Not only did my own grandfather die in a road crash, but car crashes are the number one cause of death for young people around the world. I am honoured to be a Road Safety Champion and I hope my Snap2Live belts will be a highly visible reminder of the importance of safe roads for everyone."

"Ernesto is bringing much needed attention to the fact that over a million people are dying on the world's roads every year and that together we can do something about it", says Bella Dinh-Zarr, Director of Road Safety at the FIA Foundation.


Ernesto Arguello's presentation marked the first time road safety has been addressed as an issue at the Social Good Summit, organised by the UN Foundation and Mashable, which brings together leading policymakers with philanthropists, NGOs and business entrepreneurs to seek new ways to collaborate for sustainable development. Speakers this year include World Bank President Jim Yong Kim, Melinda Gates and Al Gore. Simultaneous meetings are held at 15 other locations around the world, as Social Good tries to be the first policy event of its kind to be fully integrated with social media.

Snap2Live belts are available at www.snap2live.com and other stockists will be announced.

Saturday, 21 September 2013

Anatomy of a donation

 
Ever wondered how donations are spent? This pictogram from the AIP Foundation shows how the first year of a three-year UPS contribution to their 'Helmets for Kid's programme made a difference in South East Asia.
 

Friday, 20 September 2013

'Safe Systems' students at TU Delft

A lecturer at TU Delft's international road safety course
The Road Safety Fund has supported Delft University's 2013 International Road Safety Course, which provides intensive two week training for road safety practitioners and government officials from low and middle-income countries. This year nineteen people participated from Azerbaijan, Colombia, Georgia, Ghana, India, Iraq, Jamaica, Kenya, Lesotho, Mexico, Nigeria, Russia and Turkey. The aim is to provide students with a strategic overview of the 'Safe Systems' approach to road safety management, with the objective of enabling them to return to their countries equipped to contribute effectively to developing national road safety plans.