Friday, 7 June 2013

Your Life is Your Wealth

'Your Life is your wealth' - so protect yourself and stay safe - is the message to Uganda's 'boda boda' motorcycle taxi operators in a helmet safety awareness campaign led by the Uganda Helmet Vaccine Initiative. The latest phase of the campaign has included a train-the-trainer workshop from March 14-15 and boda boda workshops in the Rubaga (March 19), Kampala Central (April 10), Lubaga (April 16), Makindye (April 23), and Kawempe (May 28) divisions of Kampala. Radio advertisements promoting boda boda helmet use began airing throughout the capital on May 6. Billboards with the campaign's message are being posted throughout Kampala, and UHVI will also host the remaining five boda boda operator workshops. The campaign is being conducted as part of the Global Helmet Vaccine Initiative (GHVI), promoting helmet wearing in the UN Decade of Action for Road Safety. The work of GHVI is supported by the FIA Foundation, including through a grant via the Road Safety Fund. Monitoring and evaluation has been undertaken by the US Centers for Disease Control and Injury Prevention, and the World Bank Global Road Safety Facility has also contributed by enabling international expert mentoring for Uganda's traffic police.

2 comments:

  1. Too many people die in traffic accidents around the world, so it's great to see that poor countries like Uganda has campaigns to increase road safety.

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