Wednesday, 26 September 2012

CLEAR support at Singapore fundraiser

Francois Renard, Global VP, CLEAR
Lotus F1 racing helmets have been auctioned at a glitzy fundraiser in Singapore - to provide crash helmets for motorcyclists in South East Asia. Unilever personal care brand CLEAR gave its support to the Decade of Action for Road Safety by hosting the fundraiser on behalf of the Road Safety Fund ahead of the Singapore F1 grand prix. F1 replica helmets signed by Lotus drivers Kimi Raikkonen and Romain Grosjean were auctioned at the party and additonal helmets are also being sold via Ebay.
The fundraiser was the first activity in a new global CSR initiative 'Helmets for Heads' in partnership with the Road Safety Fund. Initial proceeds will be invested in the helmet safety campaigns managed by the AIP Foundation. Francois Renard, Global Vice President of CLEAR, explained the motivation for becoming a Supporter of the Decade of Action. "CLEAR wants to drive change and help the UN Decade of Action for Road Safety make a positive impact, by enabling the purchase and distribution of helmets to motorists in low-income communities".

Romain Grosjean, Lotus F1
Saul Billingsley, Director of the Road Safety Fund, welcomed the alliance. "Wearing a motorcycle crash helmet is proven to reduce the risk of serious head injury in a road traffic crash by more than 70%. With the generous support of CLEAR, this is a message that can reach many more at-risk road users. And by financing the distribution of safe and affordable helmets, CLEAR will be helping, in a direct and practical way, to save lives and achieve the goal of the UN's Decade of Action for Road Safety".

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