Friday, 18 May 2012

Didier Drogba urges action on child road deaths in memory of Zenani

Didier Drogba, the Chelsea FC striker and Ivory Coast soccer international, has endorsed the Zenani Campaign and called for action to reduce child road deaths and injuries.

Drogba, who will be part of Chelsea's team for the UEFA Champions League final against Bayern Munich at the Allianz Stadium tomorrow, took time out of an important week to give his support to the campaign established in memory of Zenani Mandela. A friend of the Mandela family, Didier Drogba was close to Zenani, who died in a road crash in 2010. But the football star, a philanthropist in his native Ivory Coast, is also well aware of the wider dangers facing young people on the roads in Africa, and across the world, and urged greater efforts to make roads safe: “I support the Zenani Campaign because far too many children are being killed on the roads. This is a very important campaign. We need action now to save lives."

'Model schools' for child pedestrian safety go online

Photo courtesy of Safe Kids Worldwide
Safe Kids Worldwide has launched a new web resource demonstrating projects to improve pedestrian safety for children around schools. The website will track the development of 'Model School Zone' pilot projects in ten countries which aim to tackle infrastructure, enforcement and behavioural issues that impact child safety on routes to school and around school entrances. The project is being supported with a donation from FedEx via the Road Safety Fund. Urban child safety is rising up the policy agenda, with both the 2012 Unicef 'State of the World's Children' report and participants in the Rio+20 negotiations highlighting the need for action on providing safety for children and adolescents in the urban environment. This is also the key advocacy focus for the new Zenani Campaign ahead of next year's UN Global Road Safety week.

Wednesday, 9 May 2012

Jamaica's athletes team up for Zenani

l to r: Kaliese Spencer - Jamaican hurdles champion, Nesta Carter – Olympic relay gold medalist, Shelly Ann Fraser-Pryce, Asafa Powell - Olympic relay gold medalist, and Carmelita Jeter.
World leading athletes have given their support to the Zenani Mandela Campaign to protect children on the roads at a high profile international track and field event in Kingston, Jamaica. At a Zenani Campaign event for the UN Decade of Action on 4 May, top Jamaican athletes including Olympic 100m champion Shelly Ann Fraser-Pryce and Asafa Powell gave their support, together with US 100m world champion Carmelita Jeter, currently the fastest woman in the world. The athletes wore the black and white Zenani wristbands in support of the campaign. The Jamaican Prime Minister, Portia Simpson-Miller, also gave her support to the Zenani Campaign. For more see the Make Roads Safe campaign.

Saturday, 5 May 2012

Liberty Seguros backs Decade

Spanish insurer Liberty Seguros has become a supporter of the Decade of Action for Road Safety with a donation to the Road Safety Fund.

Liberty Seguros is the first Spanish insurance company to back the global Decade of Action. The company's support for the UN's international campaign complements its road safety activity at the national level since 2006, including support for the Spanish Association for the Study of Spinal Cord Injuries (AESLEME) in a programme that aims to reduce road crashes and integrate disabled people. Liberty Seguros is also a signatory since 2007 to the European Commission's European Road Safety Charter.

Liberty Seguros Group CEO, Enrique Huerta, described the support for the Decade of Action as an extremely important project for the company which "will articulate all the elements of Liberty Seguros' Road Safety strategy".

Wednesday, 2 May 2012

For Every Life

Today we are proud to be joining the Mandela Family in launching a new campaign in the memory of Zenani Mandela, who died aged 13 in a car crash on the eve of the 2010 soccer World Cup. This global advocacy initiative, in partnership with the Make Roads Safe campaign, takes road safety for young people as its focus, and has been described by Zenani's grandmother, Zindzi Mandela (right), at the announcement in New York as a campaign "for public health, sustainable development and human rights". Mayor Mike Bloomberg of New York joined the Mandelas for the announcement, wearing the new campaign wristband and welcoming the Zenani Mandela campaign as "yet another positive step forward in efforts to address this leading cause of death and save more lives". See here for more.