Thursday, 15 December 2011

Design for life

WPP, the world's largest advertising group, has highlighted the design of the Tag symbol as one of its major pro bono campaigns in its 2011 CSR report. Personally overseen by WPP's CEO Sir Martin Sorrell, some of WPP's top design agencies worked on ideas for an instantly recognisable symbol that could unite the world in solidarity for the UN's decade-long campaign against road death and injury. The resulting yellow 'Tag', from the clever and creative people at WPP agency The Partners, has since been beamed onto some of the world's most famous landmarks, worn by Presidents and Prime Ministers, featured in hundreds of events, been displayed on many thousands of jacket lapels and hung around a large number of necks across the globe.