Friday, 9 December 2011

Always Care.

Always Care. Always Wear a Helmet. This is the slogan of a new campaign launched this week aimed at motorcycle passengers in Cambodia. Currently, only 8% of motorcycle passengers wear a helmet, a major contributory factor to the 1,800 deaths and 6,700 serious traffic injuries in the country last year. The government is planning to introduce new legislation in the near future, and many road safety organisations and donors are working to support official efforts and raise awareness amongst the public. The 'Always Care' campaign, conducted by the AIP Foundation with Road Safety Fund financial support through a donation from the FIA Foundation, includes TV and radio advertising, billboards and public events. The impact of the campaign will be measured by another funding partner, the US Centers for Disease Control and Injury Prevention, working together with Handicap International. The campaign launch in Phnom Penh coincided with a 'Helmets for Kids' event, supported by the Australian Government and attended by the Prime Minister's Special Representative, H.E. Hun Manet, and the Australian Ambassador, Penny Richards. Campaigners are pressing for children (who are daily passengers on motorbikes in Cambodia) to be included in the new passenger helmet law.

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