Thursday, 22 December 2011

Rio+20 coordinator endorses safety call

The UN's Executive Coordinator for the 'Rio+20' United Nations Conference on Sustainable Development has backed calls for road safety and sustainable transport to be included within any framework for sustainable development agreed at next year's summit in Rio de Janeiro.

Brice Lalonde (pictured), who is coordinating the UN team leading the Rio negotiations, told the Make Roads Safe campaign that "Transportation is very important and is part of all discussions on climate change, safety, sustainable cities, inter-city transportation. And so suddenly this concern about road safety is becoming something important which is going to be probably addressed in a much better way than it was before, because it was more marginalised before”.

 “I think the UN Decade for Road Safety and the Make Roads Safe campaign are both very powerful initiatives and it is going to make a difference. If we could try to address road safety at the same time as we address the environment, the design, the architecture, the land used for the planning of cities, if we can do that in  a holistic way it is exactly sustainable development. So I think it is going to make a difference this time, I think it is going to be more central, as much as we can put it in the agenda of Rio+20”.  

The Rio+20 conference, twenty years on from the landmark Rio Earth Summit of 1992, is expected to propose new Sustainable Development Goals which could become the focus of the world's attention in the coming decades, complementing and eventually replacing the Millennium Development Goals, which expire in 2015.

Monday, 19 December 2011

City project targets 100 schools

Safe Kids Worldwide have implemented a child pedestrian safety initiative in Zhengzhou, China, in partnership with FedEx and the Chinese Center for Disease Control and Prevention. The initiative included the distribution of Safe Kid's road safety curriculum to 100 primary schools in the city. The Road Safety Fund is supporting Safe Kids Worldwide's international 'Walk this way' initiative through a $95,000 grant from FedEx.

Thursday, 15 December 2011

Design for life

WPP, the world's largest advertising group, has highlighted the design of the Tag symbol as one of its major pro bono campaigns in its 2011 CSR report. Personally overseen by WPP's CEO Sir Martin Sorrell, some of WPP's top design agencies worked on ideas for an instantly recognisable symbol that could unite the world in solidarity for the UN's decade-long campaign against road death and injury. The resulting yellow 'Tag', from the clever and creative people at WPP agency The Partners, has since been beamed onto some of the world's most famous landmarks, worn by Presidents and Prime Ministers, featured in hundreds of events, been displayed on many thousands of jacket lapels and hung around a large number of necks across the globe.

Tuesday, 13 December 2011

Johnson & Johnson join

A warm welcome to Johnson & Johnson, the multinational healthcare company, as the latest Global Supporter of the Decade of Action for Road Safety. See here for more.

Sunday, 11 December 2011

India fleet safety forum

The Road Safety Fund has hosted a forum in New Delhi for major companies in India concerned about fleet safety. Organised by the Fleet Forum and the Global Road Safety Partnership, the seminar brought together companies included BP-Castrol, Coca Cola, Johnson & Johnson, UPS and Vodafone. Participants shared experiences and fleet safety management practice, and explored the potential for an alliance of companies to encourage improvements in vehicle standards, training and certification of drivers, and community engagement with road safety. India is on the frontline of the global road traffic injury epidemic, with currently more than 110,000 fatalities each year. For the companies that operate large fleets on India's roads, traffic crashes and injuries are a very real and significant issue. Details of the meeting will be posted on Fleet Forum's website soon.

Friday, 9 December 2011

Always Care.

Always Care. Always Wear a Helmet. This is the slogan of a new campaign launched this week aimed at motorcycle passengers in Cambodia. Currently, only 8% of motorcycle passengers wear a helmet, a major contributory factor to the 1,800 deaths and 6,700 serious traffic injuries in the country last year. The government is planning to introduce new legislation in the near future, and many road safety organisations and donors are working to support official efforts and raise awareness amongst the public. The 'Always Care' campaign, conducted by the AIP Foundation with Road Safety Fund financial support through a donation from the FIA Foundation, includes TV and radio advertising, billboards and public events. The impact of the campaign will be measured by another funding partner, the US Centers for Disease Control and Injury Prevention, working together with Handicap International. The campaign launch in Phnom Penh coincided with a 'Helmets for Kids' event, supported by the Australian Government and attended by the Prime Minister's Special Representative, H.E. Hun Manet, and the Australian Ambassador, Penny Richards. Campaigners are pressing for children (who are daily passengers on motorbikes in Cambodia) to be included in the new passenger helmet law.

Saturday, 3 December 2011

One star cars

Top selling cars in Latin America offer levels of occupant safety twenty years behind the five star cars of Europe and the US, according to the latest 'Latin NCAP' crash test results, which are independent of the automotive industry. The New York Times describes the findings as 'grim' (subscription required to view). The Road Safety Fund will be supporting the work of the Global New Car Assessment Programme (Global NCAP), which includes support to Latin NCAP and a new ASEAN NCAP, from 2012.