Friday, 20 June 2014

Save the Children's 7% project to prevent child injury


The Road Safety Fund is seeking private sector donors to support a major new campaign, led by Save the Children and the AIP Foundation, to protect children on Thailand’s roads.
 
Traffic accidents kill more than 7 children a day in Thailand, injuring or disabling almost 200. Wearing a motorcycle crash helmet can significantly reduce the risk but just 7% of the 18 million children that travel as passengers on the back of an adult’s motorcycle do so.
 
Save the Children and the Asia Injury Prevention Foundation (AIPF), together with other global and regional experts in children and road safety, have started the 7% project; a nation-wide campaign to increase helmet use and save lives, with initial funding support from the FIA Foundation.
 
Working together with teachers, parents and children, in its first year the campaign aims to create an integrated grassroots offline and online community to mobilise schools to feature motorcycle helmets as a permanent part of the school uniform.
 
As the campaign matures, the 7% project aims to expand beyond schools to include all destinations in a child’s daily commute. Bringing on board government agencies, corporate partners and media together with the strong offline and online movement, the campaign will work to ensure that all children will be wearing helmets every time they travel as a passenger on a motorcycle.The first phase is a competition to design a logo and slogan for the awareness campaign.
 
Additional private sector donors are sought to support this important initiative.

Friday, 16 May 2014

WHO reports on adolescent health

A new report from the World Health Organization urges national and international policy action to address the health burden on teenagers. Road crashes are the leading cause of death worldwide, and second in the overall burden of disease, according to the WHO study. In addition, many of the lifestyle choices and habits that can lead to obesity or diseases in later life are established during adolescence, emphasising the need to provide safe environments for walking and cycling as mobility options.

Thursday, 15 May 2014

VIDEO: UN resolution on road safety



In April 2014 the UN General Assembly adopted a new resolution on road safety, including approval of a Global Ministerial Conference in Brazil in 2015. In this video, participants at the New York meetings including Michelle Yeoh, Lord Robertson, Jean Todt, Saul Billingsley and Etienne Krug review progress in the Decade of Action, and the need for a renewed focus on funding, delivery and integration with the post-2015 agenda.

Monday, 3 February 2014

Fund donors see impact in India crash tests

The Suzuki Maruti was one of the high selling cars to achieve zero stars
Hundreds of thousands of people have watched crash test footage or downloaded results of Global NCAP's first crash tests in India, since they were published last Friday. The tests, of popular cars sold by manufacturers Ford, Hyundai, Suzuki, Tata and VW, were covered by news media across the world. Following a zero-star test of its Polo, Volkswagen announced it was introducing driver and passenger airbags as standard for its entry-level Polo. With the airbags included the car achieves four stars for occupant protection.

To coincide with the tests, which were co-funded by the FIA Foundation, a Conference on Vehicle Safety in Emerging Markets was organised by the IRTE at its College of Traffic Management near New Delhi. The event, supported by the Road Safety Fund through its donors DENSO and UL, and by the World Bank Global Road Safety Facility, brought together Indian and international policymakers and a large number of vehicle manufacturers to discuss strategies for improving car safety in the Decade of Action for Road Safety.   

Friday, 24 January 2014

Economist: tackle this 'avoidable epidemic'

Leader column in this week's Economist magazine argues that 'safe roads make better economic sense than dangerous ones. Most crash victims are boys and working-age men. Their death or maiming leaves families destitute and deprives countries of their most economically valuable citizens.' The Economist also publishes an article highlighting the impact of road crashes in middle and low income countries.

Tuesday, 21 January 2014

'Ivresse'



Check out 'Ivresse', a drink-driving film directed by leading French actor/director Guillame Canet for Fondation Vinci Autoroutes, a Supporter of the Decade of Action for Road Safety.

Thursday, 9 January 2014

Road safety call at UN Post-2015 hearing

Co-chairs and panellists at the UN post-2015 hearings on transport
Governments at the UN have been urged to include a road safety target within the 'post-2015' framework for sustainable development. At a 'Open Working Group' hearing chaired by the UN Ambassadors of Kenya and Hungary, Saul Billingsley, Director of the Road Safety Fund, called on the international community to recognise the contribution that road safety and sustainable transport can make to delivering wider goals for health, education and economic development:

“There is a fundamental, and often fatal, disconnect when transport efficiency is calculated only according to narrow economic criteria. When it forgets or neglects the human dimension. An all too typical example is road building and rehabilitation designed to increase vehicle volume and speed, without considering the wider or long-term safety or environmental impacts. So our objective for the post-2015 agenda should be to restore the human dimension to transport policy, to design transport systems that do no harm, and to integrate transport policies with wider development objectives in a way that supports the delivery of the new sustainable development goals.”

A briefing paper for the hearings published by a number of UN agencies, including UNEP, WHO and UNECE, calls for a post-2015 target for road safety to reduce fatalities by 50% from 2010 levels by 2030. A paper prepared by the Partnership for Sustainable Low Carbon Transport (SLoCaT) provides some detailed suggestions for how a road safety target, and the indicators to support it, could be formulated.

For more on the UN hearings on sustainable transport see the FIA Foundation website.